Overview of the Value Delivery methodology and framework,
What’s So Different About Value Delivery? And, some Objectives
Workshop Part I Select customer, describe relevant Value Delivery Chain
Full group discussion of the Value Delivery Chain
10:15 – 10:30
Break
10:30 – 12:00
Workshop Part IIA – Construct Virtual Video One
12:00 – 13:00
Lunch
13:00 – 15:00
Full group discussion of Video One
Customers’ Resulting Experiences – essence of a real Value Proposition
Workshop Part IIB – Creatively infer Virtual Video Two
15:00 – 15:15
Break
15:15 – 16:45
Full group discussion of Video Two
Choosing winning Value Propositions
Workshop Part IIC – Construct a Virtual Competing Video
16:45 – 17:00
Full group discussion of a Competing Video
Wrap-up of Day One and overview of Day Two
Day Two
Time
Topics
08:30 – 10:15
Discussion of Day One – where are we?
Workshop Part III – Translate virtual videos into a Value Proposition
Full group discussion of Value Propositions
10:15 – 10:30
Break
10:30 – 12:00
Managing businesses as Value Delivery System
Workshop Part IV – Designing the Value Delivery System: profitably provide and communicate your chosen Value Proposition
12:00 – 13:00
Lunch
13:00 – 15:00
Continuation of design of the Value Delivery System
Full group discussion of Value Delivery Systems
Will the real customer please stand up? Creatively manage the Value Delivery Chain; Supporting Value Delivery Systems
Instead of pointless segmentation, identify value delivery options
15:00 – 15:15
Break
15:15 – 16:45
Building value delivery capabilities
Workshop V – Identifying & closing strategically crucial capability gaps
Full group discussion of Capability Building and next steps
16:45 – 17:00
Wrap-up and program conclusion
Typical One-Day Seminar Agenda
Timing
Topics
Activities
08:30 – 10:15
What a genuine value–delivery-focused organization is
Resulting experiences
A real Value Proposition
The Value Delivery System, and
The Value Delivery Chain
And contrast to more common cultures:
The Internally-Driven, and
The Customer-Compelled
Presentation, with illustrations
10:15 – 10:30
Break
10:30 – 11:00
Have we chosen real Value Propositions? Do we have value delivery strategies in place?
Workshop in small groups
11:00 – 11:15
Summary of workshop conclusions
Presentations and group discussion
11:15 – 12:15
Will the real customer please stand up? Creatively managing Value Delivery Chains: identifying the primary entity; primary and supporting Value Delivery Systems
Presentation, with illustrations
12:15 – 13:15
Lunch
13:15 – 14:00
Stop listening to customers and start becoming the customer instead
Presentation, with illustrations
14:00 – 14:45
Segmenting by value delivery options – avoiding unactionable segmentation
Presentation, with illustrations
14:45 – 15:00
Break
15:00 – 15:30
Building value delivery capabilities
Presentation, with illustrations
15:30 – 16:00
Overview of the process by which a business can formulate strategy using Value Delivery
We helped a commoditized paper-board maker, serving a package-converter and in turn a fruit-coop marketer, discover opportunity for a differentiated, more profitable product as part of a collaborative fruit-packing solution, by exploring and analyzing experiences downstream (including fruit retailers and consumers).
P. Kotler, Distinguished Marketing Professor, Northwestern: “Delivering Profitable Value defines the corporate mindset that will distinguish the new millennium’s winners from the losers. Michael Lanning’s book should be required reading….”
N. Rackham (leading expert on Sales Force effectiveness; speaker; author Spin Selling and other): “Lanning created arguably the most important concept in history of marketing – the value proposition – and takes his seminal ideas deeper and further…[He] could justly be called the father of value delivery…[his] work has had enormous influence – not least on [my work].”
B. Lich Senior Vice President, Eastman Chemical Company: “…hired DPVG…several projects…very impressed with methodology & people…most dedicated, driven consulting team we’ve worked with. …coupled with intellect & diverse experience was a true asset.…In one project, after Day in the Life interviews across the chain, completely revised our segmentation and focused on [a new] solution…repositioned our new product…developed quantified value propositions for each participant in chain…net result: $50M growth opportunity with early success at major multi-national customer.”
C. Darnell (Former Vice-Chairman Lighting Science Grp, and Vice-Chairman Lithonia Lighting): “Our experience with DPVG was super good…extremely successful leading us into right Value Delivery Systems…DPV itself is a WOW! Concept…Invariably, discovery takes place…far better than normal interviews, sales calls, or dealing with complaints”
F. Vleugels (Former CEO Unipetrol, Div Mgr, Eastman Chem): “…got more than hoped… ‘out-of-box’ thinking we always want but rarely get…Many talk ‘integrated strategies’ but this work produced one…finest strategy work I’ve seen in my career…”
F. Geyer (GraphLogic Advisor, former CEO V-Brick, EVP Anacomp, SVP Texas Instruments): ”…my career was profoundly affected by…the DPV concepts…My success in transforming businesses [importantly] based on the new mindset, insights, & tools I acquired.”
Dr. W. Fraser (Former Chairman, Managing Director, Kodak Australasia): “We used the DPV course and its powerful concepts, extensively…found it outstanding – one of the very best management courses I’ve ever encountered…”