TYPICAL VALUE DELIVERY PROJECT TO FORMULATE STRATEGY IN ONE MARKET-SPACE |
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Conducted in Phases, to explore then formulate and recommend pursuit of an improved strategy |
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Organization by Steering Committee, Core Team, and Project Resource Group |
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3-4 DPVG members are part of Core Team – coach, help conduct, recommend action to Steering Committee |
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Typical time frame – three months, but depends on complexity of market-space |
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PHASES IN A TYPICAL VALUE DELIVERY PROJECT – TO FORMULATE PROFITABLE GROWTH STRATEGY |
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PHASE ZERO IN A DPV STRATEGY-FORMULATION PROJECT
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PHASE ONE IN A DPV STRATEGY-FORMULATION PROJECT
Analysis of a sample of entities in the relevant Value Delivery Chains :
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Rough articulation of current de facto value-delivery strategy |
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What Value Proposition(s) does the business try to deliver today |
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How well are these actually provided and communicated, vs. competition |
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Early strategic issues thus identified |
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Identify, contact, and arrange interview visits at a sample of entities |
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Primary entities, with range of functional players within each |
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Several other entities in the chain (depends on specific chain structure) |
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With base of large customers, typically analyze 5-10 primary, 3-7 other |
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With base of smaller customers, typically analyze 10-20 primary, 5-10 other entities |
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Careful approach, adequate lead time (usually several weeks); use top-to-top contact as needed to secure serious participation |
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Typical visit and interviews at larger customers |
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1-3 days prior analysis of known info, situation |
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Team meets prior to interviews |
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Sales and purchasing should be moved from center stage; the exercise is not about selling; a multi-functional exploration for fresh insight |
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1-3 days of on-site interviews, 5-10 per entity, typically with follow-up |
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Each individual interview 1-3 hours depending on complexity |
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Analysis of smaller customers possible with a single-day visit |
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1-3 Core Team members, 1-2 DPVG typically participate |
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After visit, team debriefs to synthesize analysis of entity |
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This entity’s current rough Value Delivery System(s) as relevant |
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Key scenes explored |
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Critique of entity’s current VDS and key implications for our strategy |
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Video Two: improved scenario for the entity, possibly profitable for us |
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Initial thoughts on implied Value Proposition relevant to this entity from our business and others in the chain |
Timeframe : ~ Six weeks
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PHASE TWO IN A DPV STRATEGY-FORMULATION PROJECT
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PHASE THREE : IN A DPV STRATEGY-FORMULATION PROJECT
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PROJECT ORGANIZATION AND CLIENT RESOURCES NEEDED
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